Thursday, March 09, 2006

Reading Is Fundamental

In the post-Bubble days, R.I.F. meant "Reduction In Forces" - an Orwellian euphemism for lay-offs. But when I was a kid, R.I.F. stood for "READING IS FUNDAMENTAL." As I recall, the R.I.F. program was a "library on wheels," a literacy program for kids that advertised during the Saturday morning cartoon hours. Apparently they are still around, god bless 'em.

I miss those simpler days.

If you never return to the Good Pitch Blog, remember this lesson (which we touched on in the last post): in order to be a good pitcher, you must be a good communicator; in order to be a good communicator, you must be a good reader.

A quick lesson that newbies learn at our shop is that "reading is part of the job." No one is ever made to feel weird about reading a newspaper at their desk (in print or online). Hell, read War & Peace for all we care, as long as you are reading. We even encourage folks to peruse "trash" like People, the National Enquirer, etc. - it's all about finding connections to the past and staying on top of the present, popular culture.

If you read a lot you will know a lot. You will be able to add color and context to your pitches.

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